ROLLER Partners with Adyen to Launch Embedded Financing for 3,000+ Venues

ROLLER, a venue management platform for the leisure and attractions industry, launched ROLLER Capital on May 27, 2026, using Adyen's embedded lending infrastructure. The product lets venue operators access pre-approved business loans of US$500 to US$100,000 directly within ROLLER's platform. US$1 million in loans was disbursed during the initial rollout to a select group of customers.

Repayment is automatic, drawn as a fixed percentage of daily sales over a term of up to nine months with no early repayment penalties or late fees. ROLLER Capital is live in the United States, Canada, Australia, the United Kingdom, and Ireland, with Finland, the Netherlands, Spain, and Sweden to follow. ROLLER first adopted Adyen for Platforms in 2021.

The partnership extends Adyen Capital's reach into the vertical SaaS market for leisure venues.