Zeta
IN · San Francisco, CA (US HQ); Mumbai, India · N/A — banking technology platform
Zeta is a BaaS Provider based in IN (San Francisco, CA (US HQ); Mumbai, India), regulated by N/A — banking technology platform. The institution operates an active Banking-as-a-Service program, launched in 2015.
Zeta supports the following products and services: Cards, Accounts, Lending, BNPL. The bank serves customers across US, India, UK, Brazil, Philippines, Italy.
Notable fintech partners include HDFC Bank, Pluxee, Mastercard (investor), SoftBank (investor).
- Products Supported
- CardsAccountsLendingBNPL
- Geographies Served
- US, India, UK, Brazil, Philippines, Italy
- Charter / Regulator
- N/A — banking technology platform
- API Standards
- REST API
- Minimum Deal Size
- Not publicly disclosed
- Year Program Launched
- 2015
HDFC Bank, Pluxee, Mastercard (investor), SoftBank (investor)
None confirmed active
Unicorn valued at $2B (Feb 2025). 1,700+ employees. $390M total funding.
Cloud-native issuer processing, core banking, digital lending. MACH architecture.
FinWise Bank Signs BIN Sponsorship Deal with Vera for Consumer Credit Card Program
FinWise Bancorp's FinWise Bank entered a BIN sponsorship agreement with Vera, Inc. to launch an unsecured consumer credit card program targeting prime and near-prime U.S. consumers. The cards, built on Zeta's Tachyon cloud-native processing platform, offer no annual fee and three customizable rewards modes. This expands FinWise's BaaS capabilities in the credit card space.
Zeta Grows Embedded Finance Offerings via Treasury Prime BaaS Platform
Family finance app Zeta was highlighted for its embedded finance growth leveraging Treasury Prime's Banking-as-a-Service platform. Since 2021, Zeta has offered checking accounts, ACH transfers, and debit cards through the partnership. The case study illustrates how consumer fintechs use BaaS infrastructure to embed banking services.
Zeta and Mastercard Partner to Power Next-Gen Credit Processing for Banks and Fintechs
Zeta and Mastercard announced a 5-year global partnership to launch next-generation credit card programs for banks and fintechs. Mastercard made a capital investment in Zeta as part of the deal. The collaboration leverages Zeta's cloud-native Tachyon Credit stack to enable rapid card issuance, fraud management, rewards, and BaaS capabilities.