Wallit Raises $2.6M to Power White-Label Bank Rewards-Savings Apps

Wallit, formerly known as Ourly, announced a $2.6 million funding round alongside its rebrand in September 2019. The company provides white-label rewards-savings applications designed for banks and credit unions seeking to attract younger customers. The platform specifically targets millennials and Gen Z consumers, aiming to drive deposit growth and customer loyalty for financial institution partners.

By offering a branded, modern savings experience, Wallit enables traditional banks and credit unions to compete with neobanks and digital-first financial services. The funding will support product development and expansion of its bank and credit union partnership network. This model exemplifies the BaaS approach where fintechs provide technology layers that financial institutions can deploy under their own brand to modernize customer engagement.