Visa Launches Crypto API Pilot with Neobank First Boulevard

Visa announced in February 2021 a pilot program for crypto APIs that allow fintechs and neobanks to integrate Bitcoin buying, selling, and custody features into their platforms. First Boulevard, a Black-owned digital bank focused on building generational wealth in Black communities, was revealed as the inaugural partner for the pilot. The program leverages Visa's network and API infrastructure to let partner fintechs embed crypto trading alongside traditional banking services, removing the need for separate cryptocurrency exchanges.

Visa partnered with Anchorage, a federally chartered digital asset bank, to provide the underlying crypto custody and trading infrastructure. The pilot signals Visa's strategic entry into embedded crypto services, positioning the payments giant as an enabler for fintechs seeking to offer digital asset features. Financial terms of the pilot were not disclosed.

The initiative reflects broader industry momentum toward embedding cryptocurrency access within mainstream banking and fintech applications, and could expand to additional partners pending pilot results.