Auto Loan Fintech Tricolor Raises $30M to Scale Credit Platform

Tricolor, a fintech auto loan platform serving low-credit and underserved consumers, raised $30 million in preferred equity funding in February 2020. The capital is intended to scale Tricolor's retail network and enhance its proprietary credit decisioning engine, which uses alternative data to extend credit to consumers traditionally excluded from mainstream auto financing. Tricolor operates an integrated platform combining dealership operations with embedded lending technology, enabling a streamlined car-buying and financing experience.

The company's model demonstrates how embedded lending infrastructure can serve underbanked populations at scale. By leveraging technology-driven underwriting, Tricolor aims to expand access to affordable auto financing while maintaining credit quality. The funding round underscores investor interest in fintech platforms that combine embedded finance with financial inclusion objectives.