Splitit Raises $10.5M to Expand White-Label Installments-as-a-Service Platform

Splitit completed a $10.5 million capital raise to fuel the next phase of growth for its white-label Installments-as-a-Service platform. Originally launched in May 2022, the platform eliminates consumer friction in the buy-now-pay-later space by embedding a merchant-branded experience into existing checkout flows. Unlike traditional BNPL solutions that redirect customers to third-party interfaces, Splitit's white-label approach keeps the entire experience within the merchant's brand.

The $10.5 million in new funding will support expansion of the platform's capabilities and merchant adoption. The Installments-as-a-Service model represents a shift in embedded BNPL, allowing merchants to offer installment payments as a native feature rather than a third-party add-on. This approach aligns with broader industry trends toward white-label embedded finance solutions that prioritize brand consistency.

The raise positions Splitit to compete more aggressively in the crowded BNPL market by targeting merchants seeking greater control over the customer experience.