Mastercard Partners with Tappy Technologies for Payment-Enabled Wearables
Mastercard announced a partnership with Tappy Technologies in November 2019 to embed contactless payment functionality into fashion wearables and accessories. Tappy Technologies specializes in miniaturized payment chip modules that can be integrated into watches, bracelets, and other fashion items. The collaboration leverages Mastercard's tokenization technology to securely enable tap-to-pay transactions at any Mastercard-accepting merchant worldwide.
This partnership extends embedded payments beyond smartphones and cards into the wearables category, broadening the form factors through which consumers can transact. The initiative reflects Mastercard's strategy to embed payment capabilities into everyday objects and IoT devices. No specific financial terms of the partnership were disclosed.
The solution targets fashion-conscious consumers and wearable accessory manufacturers looking to add payment functionality to their products.
- Expands embedded payments into IoT and wearable form factors beyond cards and phones
- Tokenization-as-a-service becomes a key enabler for non-traditional payment surfaces