Purpleplum Powers LuLu Financial's SME Digital Banking in UAE

LuLu Financial Holdings and Purpleplum announced a partnership on Oct 28, 2026, to deliver digital banking services to SMEs in the UAE through LuLu Money Business. Purpleplum's core-agnostic orchestration platform underpins the offering, connecting banking infrastructure, payment rails and operational workflows into a single digital experience. The first phase combines digital business accounts issued by ruya, an Islamic bank licensed by the Central Bank of the UAE, with payments, cards, cross-border remittances and WPS/payroll services.

Agentic AI workflows support the digital account-opening journey, with thousands of business applications currently under review. The deployment builds on LuLu Exchange's existing network of WPS and salary administration services across the UAE. Financial terms were not disclosed.