Indonesian State-Owned Enterprises Launch LinkAja Embedded E-Wallet Platform

In July 2019, PT Fintek Karya Nusantara (Finarya) officially launched LinkAja, an embedded e-wallet platform backed by a consortium of major Indonesian state-owned enterprises including Bank Mandiri, BRI, BNI, BTN, Telkomsel, Pertamina, and Jiwasraya. The platform integrates directly into banking apps such as Mandiri Online, allowing users to access wallet functionality without leaving their bank's ecosystem. Users can link debit or credit cards as payment sources, perform manual top-ups, and execute cardless cash withdrawals at SOE bank ATMs.

LinkAja supports dynamic and static QR code payments across a wide range of use cases including retail, commuter trains, MRT, TransJakarta buses, utilities, tolls via RFID, e-commerce platforms like Tokopedia and Bukalapak, and Pertamina gas stations. The launch represents a significant embedded finance initiative aligned with the Indonesian government's goal of creating a single national e-wallet platform. Available on Google Play and Apple Store, LinkAja was also designed with cross-border payment potential targeting markets such as Singapore and Thailand.

The collaboration between multiple state-owned banks and enterprises makes this one of the largest government-backed embedded payments initiatives in Southeast Asia.