Hitch Launches White-Label HELOC Program with United Mortgage Corp

Fintech startup Hitch rolled out a white-label HELOC product in partnership with United Mortgage Corp., enabling mortgage lenders to offer branded home equity lines of credit under their own name. The program provides a fully integrated solution including a loan origination system, underwriting capabilities, and capital market access for secondary market sales. Borrowers benefit from rapid decision times measured in minutes and can receive funds within seven days, significantly faster than traditional HELOC processes.

The white-label approach allows partner lenders to maintain their brand identity while leveraging Hitch's technology infrastructure and United Mortgage Corp.'s lending capabilities. This embedded lending model reduces the technical and regulatory barriers for lenders seeking to add HELOC products to their offerings. The partnership represents a growing trend in mortgage fintech where technology companies enable traditional lenders to offer digitally native products through BaaS-style arrangements.