Finix Raises $35M Series B to Build Payments Infrastructure Platform

Finix, a payments infrastructure startup, closed a $35M Series B funding round on February 4, 2020, led by Sequoia Capital — a notable investor also backing Stripe, Square, and PayPal. Finix's platform enables businesses to embed payment processing directly into their own products rather than relying on third-party processors like Stripe or Square. The company aims to be the 'AWS of payment processing,' providing the backend rails that let companies become their own payment facilitators.

This funding round positions Finix to compete in the rapidly growing embedded payments space by lowering the barrier for businesses to own and control their payments infrastructure. The investment reflects broader market momentum toward embedded finance, where non-financial companies increasingly integrate financial services into their platforms. Financial terms beyond the headline figure were not disclosed, though the Sequoia backing lends significant credibility to Finix's competitive positioning.