Deem Finance and Yusr Launch Embedded BNPL for UAE Automotive Sector

Deem Finance and Yusr signed a partnership on May 22, 2026, to deliver embedded finance and buy-now-pay-later solutions in the United Arab Emirates. The initial focus is the automotive sector, with plans to expand into additional verticals over time. Deem Finance, part of the Gargash Group, provides the licensed financial infrastructure, regulatory framework, and local market expertise.

Yusr, which holds regulated fintech status in Kazakhstan, contributes its technology platform for embedding credit and payment options into business workflows and customer journeys. The BNPL offering targets automotive purchases, a segment where high transaction values and longer repayment cycles suit instalment-based financing. Deem Finance has indicated the partnership is part of a broader strategy to collaborate across fintech models, including lending, card programmes, and embedded finance.

Financial terms were not disclosed.