Customers Bank Launches White-Label Turnkey PPP Loan Program for Lenders

On January 12, 2021, Customers Bank announced the launch of a white-label turnkey program for Paycheck Protection Program (PPP) loans, opening its platform to other financial institutions and fintechs. The program provided partners with a plug-and-play branded landing page where borrowers could apply for PPP loans without being aware of Customers Bank's backend role until late in the process. Partners retained full client relationships while Customers Bank handled all loan origination, funding, servicing, and forgiveness workflows.

No technology integration was required from participating partners, making the solution immediately deployable. The program attracted significant institutional interest, with participants including a top-five U.S. bank, a $50 billion bank, and a nationally recognized fintech. The initiative supported tens of thousands of loans during the PPP lending window.

Customers Bank committed to not soliciting additional financial services from its partners' clients, preserving the white-label relationship. The program exemplified the BaaS model of infrastructure provisioning where one licensed bank powers lending for multiple distribution partners.