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BridgeFT Reports WealthTech API AUM More Than Doubled in 2023

BridgeFT, a cloud-native wealth infrastructure software company, announced that total assets under management powered by its WealthTech API more than doubled in 2023. The API provides a single, open interface for trade-ready, multi-custodial data, analytics, and services, enabling financial institutions, fintechs, and advisors to streamline tech stacks without managing individual custodian feeds. As part of its expansion, BridgeFT launched a WealthTech API Marketplace featuring pre-integrated partners including Yayati for wealth personalization and Intrinio for financial data.

This marketplace is designed to accelerate application development for wealth management firms. The growth underscores increasing demand for API-first infrastructure in wealth management. No specific financial terms regarding revenue were disclosed.

The platform positions itself in the embedded finance space by enabling third parties to build wealth services on its infrastructure layer.

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Implications
  • API-first wealth infrastructure is gaining traction as advisors seek unified multi-custodial data access
  • Marketplace model for WealthTech APIs mirrors BaaS distribution strategies seen in banking
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