Wisetack Partners with Citizens to Expand Embedded Pay-Over-Time Financing

On June 15, 2023, Wisetack announced a partnership with Citizens to expand its embedded pay-over-time financing options for in-person services. Wisetack specializes in embedding consumer financing directly into the software platforms used by merchants in home services, dental care, medical procedures, and car repair. The integration leverages Wisetack's APIs, which are built into merchant software to offer seamless point-of-sale lending.

For Citizens, the partnership represents an expansion of its embedded lending footprint through a fintech partner that reaches consumers at the point of need. The deal highlights the growing trend of banks partnering with embedded finance fintechs to originate loans within vertical SaaS platforms. No specific financial terms were disclosed.

The partnership is expected to increase access to consumer financing across Wisetack's existing network of service providers.