Visa and Crayon Data Partner on AI-Driven Issuer Personalization

Crayon Data, an AI and big data company headquartered in Singapore, announced a partnership with Visa to power AI-led personal digital storefronts for issuers. The collaboration enables issuers to create personalized digital experiences for cardholders and new revenue streams from both financial and non-financial offerings. Crayon Data's flagship platform, maya.ai, uses patented algorithms and machine learning to generate relevant insights from non-PII consumer data.

The platform already powers digital storefronts for a card issuer in India with 15 million customers, a digital wallet in ASEAN with 10 million customers, and a lifestyle marketplace for an Islamic bank in the UAE. Through the partnership, Visa's issuer ecosystem gains access to maya.ai for hyper-personalized customer engagement. Financial terms were not disclosed.