Product LaunchUS

4Front Credit Union Launches Embedded BNPL with equipifi

4Front Credit Union, a Michigan-based institution with more than 100,000 members, launched buy now, pay later on Nov 09, 2026. The BNPL feature is embedded in 4Front's mobile and online banking, where members already log in more than a million times each month. Eligible members can split qualifying purchases into fixed installment payments tied to their 4Front checking account.

No separate app download or third-party account is needed. equipifi, a BNPL platform built for banks and credit unions, provides the underlying technology. The product is available to eligible members statewide. 4Front holds over $1 billion in assets and operates twenty locations across Michigan.

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Implications
  • Credit unions increasingly adopting embedded BNPL to compete with standalone fintech lenders
  • equipifi's growing CU client base validates the bank-native BNPL infrastructure model
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