PartnershipMENA

Valu Jordan Partners with MEPS and PayTabs to Expand Embedded Finance

Valu Jordan signed a partnership agreement with Middle East Payment Services (MEPS) and PayTabs Group on Jun 10, 2026, to expand its buy now, pay later service across in-store and online channels in Jordan. Under the deal, merchants on the MEPS national network can activate Valu's BNPL option on supported POS terminals without new hardware or complex integration. In-store customers complete purchases through the Valu app by scanning a QR code at checkout.

Online merchants connected to the PayTabs payment orchestration platform can add Valu as a checkout payment option. MEPS operates Jordan's National Switching system, connecting over 1,400 ATMs and thousands of POS terminals. Valu Jordan began operations in Jordan in the first week of May 2026 after receiving final approval from the Central Bank of Jordan.

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  • Tripartite fintech-payment partnerships are becoming a model for rapid embedded finance expansion in MENA
  • EFG Holding's Valu is accelerating its regional BaaS and consumer finance strategy beyond Egypt
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