Upgrade Reaches 100th Credit Union Partnership for Loan and Card Programs

Upgrade, a fintech company specializing in personal loans and credit products, announced it had reached its 100th credit union partnership. Under this white-label model, credit unions purchase loans and card receivables originated through Upgrade's platform, allowing them to grow their asset portfolios efficiently. The arrangement also enables credit unions to enroll new members through Upgrade's customer acquisition channels under the credit union's own branding.

This model allows smaller financial institutions to compete with larger banks by leveraging Upgrade's technology and origination capabilities without building their own digital lending infrastructure. The milestone underscores the rapid growth of fintech-credit union partnerships as a BaaS-adjacent strategy. Upgrade's platform effectively serves as an embedded finance layer, connecting consumer demand with credit union balance sheets at scale.