PartnershipMENA

Thredd Expands Partnership with MuchBetter for Israel Card Launch

Thredd, a global issuer-processor, expanded its partnership with MuchBetter to provide card processing infrastructure for MuchBetter's entry into the Israeli market. MuchBetter operates a consumer digital wallet and prepaid card platform. Under the expanded arrangement, Thredd's processing platform enables Israeli consumers to load funds and make payments using physical and virtual cards.

The deal extends Thredd's geographic reach as an infrastructure provider supporting fintech card programmes in new markets. MuchBetter plans to add further payment form factors as the programme scales in Israel. Financial terms were not disclosed.

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  • Illustrates the critical role of issuer-processing infrastructure providers in enabling fintechs to launch card programmes in new markets quickly.
  • Signals growing embedded finance activity in the Israeli market, a region attracting increased fintech infrastructure investment.
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