Penny Launches Penny Connect No-Code Embedded Invoice Finance Widget

On March 30, 2023, challenger fintech Penny launched Penny Connect, an embedded finance proposition designed to bring invoice finance to UK small businesses through platform partners. The no-code widget allows platforms to embed invoice financing without complex API setups, lowering the technical barrier to offering financial products. Small businesses can receive instant quotes by providing just three pieces of information, with funding available the next day.

Penny Connect targets the SME cash flow challenge by making trade finance accessible at the point of need within existing business workflows. The product reflects the broader trend of embedded finance moving beyond payments into lending and working capital solutions. By removing integration complexity, Penny aims to accelerate distribution through platform partnerships across the UK SME ecosystem.