Mastercard Start Path Welcomes Fintechs Including Embedded Finance Platforms

Mastercard announced its latest Start Path cohort in July 2021, welcoming 11 fintech builders into the global network to scale innovation. Among the selected fintechs were upSWOT, which provides a white-labeled business health dashboard designed for integration into banking platforms, and Swap, an embedded financial services platform. The Start Path program provides participating fintechs with access to Mastercard's technology, expertise, and global network to accelerate growth. upSWOT's inclusion signals demand for embedded analytics tools within banking platforms that help serve SME customers.

Swap's selection highlights the continued growth of embedded finance infrastructure providers. The program underscores Mastercard's strategic commitment to fostering the embedded finance ecosystem through partnerships with early-stage companies building BaaS and white-label solutions.