Kookmin Bank Embeds Account-Linked Payments in Hyundai Department Store App

Kookmin Bank is preparing to embed account-linked payments in The Hyundai app, operated by Hyundai Department Store Group. The service will let shoppers pay for purchases directly from their Kookmin Bank accounts without opening a separate banking app. It follows a business agreement that KB Financial Group and Hyundai Department Store Group signed in Oct 2025, covering co-branded parking deposit accounts and account-based simple payments.

The plan pairs Kookmin Bank account payments with Hyundai's H Point rewards and preferential interest rates. Kookmin Bank has been expanding embedded finance through outside platforms, including the Monimo KB Daily Interest Account launched in Apr 2025 on Samsung Financial Networks' Monimo platform and the KB Byul Byul Account tied to the Starbucks app. Financial terms were not disclosed.