JPMorgan Chase and Gusto Partner to Offer Embedded Payroll for SMBs

JPMorgan Chase and Gusto announced a partnership to offer embedded payroll services to small and medium-sized business clients through Chase Payment Solutions. The integration enables SMB clients to access banking, payments, and payroll functions via a single sign-in on chase.com, eliminating the need for separate platforms. Businesses can run payroll, calculate taxes, and create paystubs without leaving the Chase ecosystem.

JPMorgan Chase contributes its massive SMB client base and banking infrastructure, while Gusto provides its payroll technology and expertise. The partnership represents a significant embedded finance play by one of the largest U.S. banks, bundling critical business operations into a unified digital experience. This move deepens Chase's value proposition for SMB clients by reducing friction and consolidating financial workflows.

The deal highlights how major banks are increasingly adopting embedded finance strategies to retain and attract small business customers in a competitive landscape.