Fidelity Bank Launches ANDI Digital Bank Powered by Helix
On March 19, 2024, Fidelity Bank announced the launch of ANDI, a new digital bank designed to serve customers across Louisiana, built on Helix's banking-as-a-service technology platform. Helix, a subsidiary of Q2 Holdings, provided the core infrastructure and APIs enabling Fidelity Bank to create a digital-first banking experience separate from its traditional branch operations. ANDI offers banking services to Louisiana communities through a modern digital interface while backed by Fidelity Bank's charter and FDIC insurance.
The launch represents a growing trend of community and regional banks using BaaS platforms to launch standalone digital brands that can compete with neobanks and digital-first challengers. For Helix and Q2, the partnership serves as a showcase for their ability to power bank-branded digital experiences. The digital bank aims to expand Fidelity Bank's reach beyond its physical branch network to serve customers across the state.
Financial terms and specific product offerings were not detailed in the announcement.
- Community banks are increasingly leveraging BaaS platforms to launch digital-first brands and compete with neobanks
- Helix/Q2's bank-facing BaaS model enables traditional banks to modernize without replacing core systems