Deserve Launches White-Label Commercial Credit Card Platform for Banks

Deserve announced the launch of its Commercial Card Platform, designed to empower banks and B2B clients to offer white-labeled or co-branded credit card products to business customers. The platform provides a comprehensive suite of services including automated underwriting, instant virtual card issuance, and digital wallet provisioning. Enterprise expense management tools are also included, targeting businesses that need to manage employee spending.

The product launch extends Deserve's existing card-as-a-service capabilities from the consumer space into the commercial and SME credit card market. By offering a turnkey solution, Deserve allows banks and business platforms to deploy branded commercial card programs without building proprietary infrastructure. The platform reflects growing demand for embedded commercial card solutions as businesses seek integrated expense management within their existing software tools.

Financial terms and specific bank partners were not disclosed at launch.