Dart Bank's WestTown Payments and Jaris Launch Dart360 Merchant Platform
On March 19, 2025, WestTown Payments, a division of Dart Bank, and Jaris, a fintech specializing in embedded financial services for merchants, announced the launch of Dart360. The platform is designed to modernize merchant onboarding and provide integrated financial services through a unified experience. WestTown Payments brings its existing merchant acquiring capabilities and banking infrastructure, while Jaris contributes its technology platform for embedding financial products into the merchant workflow.
Dart360 aims to simplify how merchants access payment processing, funding, and other financial services, reducing friction in the onboarding process. The partnership highlights the trend of community banks leveraging fintech collaborations to remain competitive in the evolving embedded finance landscape. Financial terms of the arrangement were not disclosed, and the platform is expected to begin serving merchants following the announcement.
- Demonstrates community banks actively entering the embedded finance space through fintech partnerships rather than ceding ground to larger BaaS providers
- Signals growing demand for integrated merchant platforms that combine payments with broader financial services