ChargeAfter Partners with Wells Fargo for Embedded Point-of-Sale Lending

ChargeAfter announced on August 16, 2023 that it has expanded its embedded lender network by partnering with Wells Fargo Retail Services. The integration brings Wells Fargo's private label credit card programs directly into merchants' point-of-sale systems through ChargeAfter's multi-lender embedded lending platform. Consumers shopping in sectors such as home goods and jewelry can now receive fast credit approvals at checkout.

ChargeAfter contributes its embedded lending infrastructure and waterfall financing technology, while Wells Fargo provides the credit product and underwriting capabilities. The partnership strengthens ChargeAfter's lender network and gives merchants access to a major bank's credit programs seamlessly embedded in their sales flow. No specific financial terms of the partnership were disclosed.

The move reflects growing demand for embedded point-of-sale financing as retailers seek to boost conversion rates and average order values.