Atlantic Merchant Services and First Bank Partner on Payment Processing

Atlantic Merchant Services, operating as a subsidiary of Payroc, entered into a strategic partnership with First Bank, a Virginia-based community bank founded in 1907, effective January 1, 2025. Under the agreement, Atlantic Merchant Services will provide customized payment processing solutions tailored to First Bank's commercial clients. The partnership emphasizes secure payment infrastructure, localized client support, and streamlined merchant services.

While not a full banking-as-a-service arrangement, the deal reflects the broader trend of banks embedding fintech-powered payment capabilities into their client offerings. Financial terms of the partnership were not disclosed. The collaboration is expected to strengthen First Bank's competitive positioning in serving small and mid-sized business clients in its Virginia market.