PartnershipMENA

AsiaFIN's InsiteMY Signs MENA Distributorship with Second Saudi Bank Client

Insite MY Holdings Sdn Bhd, a fully owned subsidiary of AsiaFIN Holdings Corp. (OTCQB: ASFH), signed a distributorship agreement with MENA Insite MY Systems Company in Riyadh on Nov 09, 2026. Under the deal, MENA InsiteMY will distribute InsiteMY and OrangeFIN products exclusively in Saudi Arabia and across the wider Middle East and North Africa region. MENA InsiteMY is a joint venture in which InsiteMY holds 30% and Mohamed Obaid M Alafif, chairman of Deema Holdings, holds 70%.

Alongside the distributorship, AsiaFIN disclosed that MENA InsiteMY has closed a deal with a second large bank in Saudi Arabia. The first bank deal was between Insite MY Systems Sdn Bhd and a government bank in the Kingdom. Financial terms of neither the distributorship nor the bank contracts were disclosed.

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Implications
  • Saudi Arabia's Vision 2030 is driving demand for fintech banking infrastructure partnerships
  • MENA market entry via distributorship models lowers barriers for APAC-based fintech firms
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