Amazon and Chase Reportedly Planning Co-Branded Small Business Card

In mid-March 2018, reports surfaced that Amazon was developing a co-branded small business credit card in partnership with JPMorgan Chase. The product was part of Amazon's broader strategy to embed financial services into its platform, building on its existing suite of lending and payment offerings for merchants and consumers. Amazon had already been providing merchant lending through Amazon Lending and consumer credit via its Amazon Prime rewards card with Chase.

The co-branded small business card would target the millions of SMEs selling through Amazon's marketplace, offering them financial tools integrated directly into their commerce experience. Financial terms of the arrangement were not publicly disclosed. The initiative highlighted a growing trend of large technology platforms partnering with traditional banks to deliver embedded finance products, foreshadowing the broader BaaS movement that would accelerate in subsequent years.