BaaS ProviderActiveEst. 2016

NOW Money

AE · Dubai · CBUAE (Payment Services Provider license)

NOW Money is a BaaS Provider based in AE (Dubai), regulated by CBUAE (Payment Services Provider license). The institution operates an active Banking-as-a-Service program, launched in 2016.

NOW Money supports the following products and services: Accounts, Payments, Cards, Payroll. The bank serves customers across UAE, expanding to GCC.

Notable fintech partners include Commercial Bank of Dubai, Visa, Anthemis Group (investor).

Profile
Products Supported
AccountsPaymentsCardsPayroll
Geographies Served
UAE, expanding to GCC
Charter / Regulator
CBUAE (Payment Services Provider license)
API Standards
REST API
Minimum Deal Size
Not publicly disclosed
Year Program Launched
2016
Notable Fintech Partners

Commercial Bank of Dubai, Visa, Anthemis Group (investor)

Regulatory Actions Summary

None confirmed active

Notes

Financial inclusion focused — serves underbanked migrant workers in GCC. B2B2C model via employers.

510+ employer clients. Closed $4M equity round in 2024.

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