Upvest and BlackRock Partner to Democratize Investing Across Europe

Upvest and BlackRock announced a strategic partnership in October 2023 aimed at making investing more accessible across Europe. The collaboration brings together BlackRock's extensive expertise in asset management and investment products with Upvest's investment API infrastructure. Banks, wealth managers, and fintechs leveraging the partnership can build modern, embedded investment experiences significantly faster — in months rather than the years traditionally required.

Upvest provides the technical infrastructure layer through its APIs, enabling seamless integration of investment capabilities into existing digital platforms. BlackRock contributes its asset management products and global investment expertise to the offering. The partnership targets the growing European demand for embedded investment solutions, allowing a wide range of financial institutions to offer investment products without building proprietary infrastructure from scratch.

This deal underscores the accelerating trend of embedded finance expanding beyond payments and lending into wealth management and investment services across European markets.