Stripe Becomes Strategic Payments Processor for Amazon
On January 23, 2023, Stripe announced it had become a strategic payments processor for Amazon, handling a significant share of Amazon's payments volume across the U.S., Europe, and Canada. The partnership extends to Amazon Pay and Buy with Prime, the latter enabling non-Amazon merchants to offer Prime-like checkout experiences on their own sites. Stripe's infrastructure will process transactions for these services, deepening its embedded finance footprint in major e-commerce flows.
At the time, Stripe was valued at $95 billion and actively diversifying its revenue streams. The deal represents a landmark win for Stripe, given Amazon's massive transaction volumes and global reach. Financial terms were not publicly disclosed.
The partnership underscores how large platforms are increasingly relying on BaaS and embedded payments providers rather than building all payment rails in-house.
- Validates Stripe's embedded payments infrastructure at enterprise scale, potentially attracting more large-platform partnerships
- Signals that even the largest tech companies prefer partnering with specialized BaaS/payments providers over fully in-house solutions