Punjab National Bank Partners with GYFTR for Credit Card Offers Platform
Punjab National Bank signed a three-year partnership with GYFTR Limited to launch a dedicated digital offers platform for select PNB credit card customers. GYFTR will develop, operate and manage the technology and payment infrastructure behind the platform. The platform will aggregate deals spanning shopping, food delivery, entertainment, dining and travel.
Brands such as Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino's, Myntra, Bata and PVR could feature, though available offers will change over time. PNB contributes its credit card customer base, while GYFTR brings its brand network and merchant integrations. GYFTR co-founder and CEO Arvind Prabhakar said the company aims to work with banks to build digital experiences that go beyond transactions.
Financial terms were not disclosed.
- Indian public sector banks increasingly relying on fintech partners for embedded commerce and card engagement
- Signals growing demand for card-linked offer platforms as a competitive differentiator in India's credit card market