Paynetics and phyre Launch Digital Wallet for Bulgarian American Credit Bank
On October 28, 2020, fintech companies Paynetics and phyre announced the launch of B@CB Pay, a digital wallet platform built for Bulgarian American Credit Bank (BACB). The platform provides BACB customers with modern digital payment capabilities including Tap to Pay functionality, peer-to-peer transactions, and bank transfers. The partnership leverages Paynetics' payment infrastructure expertise and phyre's digital wallet technology to deliver a white-label digital experience under BACB's brand.
Future enhancements are planned to include lending products and business accounts, expanding the platform beyond payments into broader embedded financial services. The collaboration exemplifies how smaller regional banks can partner with fintech providers to rapidly modernize their digital offerings without building technology in-house. This model allows BACB to compete with neobanks and larger digital-first institutions in the Bulgarian market.
- Regional banks in Eastern Europe increasingly turning to fintech partnerships to deliver digital-first experiences
- White-label digital wallet platforms demonstrate scalable BaaS model for smaller banking institutions