mmob Joins Mastercard Start Path Open Banking Class for Embedded Finance
On June 29, 2022, Mastercard announced that mmob was selected as one of five startups in its inaugural global Start Path Open Banking class. The program is designed to drive the future of open banking by supporting startups that use embedded finance technology. mmob, an embedded finance platform, will benefit from Mastercard's global network, mentorship, and resources to scale its technology. The Start Path Open Banking program represents Mastercard's strategic initiative to foster innovation at the intersection of open banking and embedded finance.
By partnering with early-stage fintechs, Mastercard aims to accelerate the development of solutions that enable non-financial brands to offer financial services. The selection underscores growing network and card scheme interest in embedded finance distribution models. No specific financial investment terms were disclosed as part of the program participation.
- Card networks are actively investing in embedded finance ecosystems, signaling validation of the BaaS distribution model
- Accelerator programs from major networks lower barriers for embedded finance startups to scale globally