Laurentian Bank Partners with Brim Financial for Embedded Visa Card Services
On December 22, 2021, Laurentian Bank announced a strategic partnership with Brim Financial to overhaul its Visa credit card customer experience. The deal leverages Brim's payments-as-a-service (PaaS) platform to embed a suite of modern card services into Laurentian Bank's offerings. Key capabilities include digital onboarding, instant virtual card issuance, mobile wallet integration, self-serve card management tools, and a rewards program.
The partnership is designed to modernize Laurentian Bank's card program without requiring the bank to build the technology in-house. Brim Financial contributes its full-stack card platform, which enables banks to rapidly deploy competitive card products. The rollout to Laurentian Bank customers is planned for 2022.
This deal highlights how traditional banks are turning to fintech PaaS providers to accelerate digital card program transformation.
- Demonstrates growing demand from traditional banks for fintech PaaS platforms to modernize card programs
- Brim Financial strengthens its position as a payments-as-a-service provider serving incumbent banks