Larky Joins Visa's Fintech Fast Track Program for Mobile Banking
On March 3, 2020, Larky announced it had joined Visa's Fintech Fast Track Program, a partnership initiative designed to accelerate fintech-bank integrations. Larky's nudge® platform delivers geo-targeted push notifications, loyalty program promotions, and cross-selling tools within mobile banking applications for financial institutions. Through the Fast Track Program, Larky gains streamlined access to Visa's technology, partner network, and global infrastructure, reducing the time needed to integrate with Visa-issuing banks and credit unions.
The platform helps financial institutions increase digital engagement and card usage by delivering contextually relevant messages to customers based on location and behavior. For Visa, the partnership expands its ecosystem of value-added fintech partners that enhance the cardholder experience. Financial terms were not disclosed.
The integration targets community banks and credit unions seeking to compete with larger institutions on digital engagement capabilities.
- Visa's Fast Track Program continues to expand the fintech-bank integration ecosystem, lowering barriers for smaller fintechs
- Community banks and credit unions gain access to sophisticated digital engagement tools previously limited to larger institutions