Deserve Raises $50M Series D Led by Mastercard for White-Label Credit Cards

Deserve announced a $50 million Series D funding round in June 2021, led by Mastercard. The capital is intended to scale Deserve's white-label credit card technology platform, which enables partners to offer branded credit card products through APIs and SDKs. The platform supports instant card issuance and incorporates AI-driven profitability analytics for card programs.

Deserve's model allows fintechs and other companies to embed credit card offerings without building the underlying infrastructure. The OppFi Card, a partnership with Opportunity Financial, serves as a notable example of the platform in use. This raise underscores Mastercard's strategic interest in the BaaS and embedded finance space, providing validation for white-label card-as-a-service models.

The funding positions Deserve to expand its partner base and deepen its technology capabilities.