Bread Financial Launches Cashback American Express Credit Card

Bread Financial announced the launch of the Bread Cashback American Express Credit Card in April 2023, a white-label credit product that earned the 'Best Credit Card Payments Solution' recognition at the 2023 Fintech Breakthrough Awards. The card represents Bread Financial's first partner product to include digital wallet push provisioning, enabling seamless mobile payments for cardholders. Bread Financial provides the underlying lending infrastructure, credit underwriting, and card issuance capabilities, while the product carries the American Express network branding.

The launch demonstrates the company's strategy of offering white-label credit card solutions to partners seeking branded financial products without building their own card programs. No specific financial terms of the partnership were publicly disclosed. The product underscores the growing trend of BaaS-enabled credit card issuance and embedded lending in the fintech ecosystem.