Alviere Launches The HIVE Embedded Finance Platform for Brands
New York-based fintech Alviere launched its embedded finance platform, The HIVE, in October 2021, offering brands a single API integration to embed a full suite of banking services. The platform provides FDIC-insured checking and savings accounts, debit, credit, and prepaid cards, money transfers, loyalty solutions, and more. All services are underpinned by AI-powered security, fraud detection, compliance tools, and regulatory licensing held by Alviere.
The launch coincided with the company's $70 million funding round, comprising a $20 million Series A and a $50 million Series B follow-on, announced on October 12, 2021. The funding supports Alviere's international expansion into Europe and Latin America. The HIVE is designed to enable non-financial brands such as telcos and retailers to launch financial services quickly and profitably, representing a significant entry into the BaaS and embedded finance market.
- Demonstrates growing demand from non-financial brands to embed banking services, expanding the BaaS addressable market beyond fintechs
- Alviere's multi-region expansion into EU and LATAM signals embedded finance maturation beyond the US market