Alkami and Greenlight Partner to Bring Youth Banking to Financial Services

On March 26, 2025, Alkami Technology and Greenlight announced a partnership to bring youth banking products to banks and credit unions through Alkami's digital banking platform. The integration enables financial institutions using Alkami's platform to embed Greenlight's family-oriented financial services—including debit cards, savings tools, and financial literacy features—directly within their digital banking experience. Alkami, a publicly traded digital banking solutions provider, serves hundreds of banks and credit unions, giving Greenlight access to a broad distribution network.

For Greenlight, the partnership extends its reach beyond direct-to-consumer into the B2B2C channel through traditional financial institutions. The collaboration addresses growing demand from community banks and credit unions to compete with neobanks in attracting younger demographics. Financial terms of the partnership were not disclosed.

This represents a notable embedded finance integration where a fintech's consumer product is distributed through a banking technology platform to traditional financial institutions.